Eternimax
From zero to a complete sales system
Ongoing marketing management for one of the longest-standing clients of the business—international funeral coordination, managed remotely, on Zoho One and Zoho Voice.
Your customer decides in half a second. I design that decision.
That half second decides whether they buy or scroll past. I find what's holding them back—in your ads, your website or your follow-up—and I fix it myself, with no agency or junior team in between.
I don't sell marketing. I sell why your customer buys. Most buying decisions aren't rational—they're reactions to specific cues: how an offer is presented, the order the information appears in, what friction gets removed before asking for the click.
You see your whole ad. Your customer doesn't.
You've reviewed it ten times. Your customer gives it half a second: they see the image, two or three words and the price; the rest they don't even read. That's why the budget is rarely the problem: what fails is what they manage to see. This is the first thing I check:
In full, with everything you thought through. Sample ad.
Half a second: the image, the headline and the price. The rest barely exists.
Your reviews are where no one sees them.
Social proofYour price has nothing to be compared against.
Price anchorYou ask for too much before letting people buy.
FrictionIt's not clear what they lose if they put it off.
Loss aversionThe easiest thing to do isn't buying.
Default optionThis Is an Ad.
101 video structures so your next ad gets understood in half a second. Each one comes with a block-by-block script, what goes on screen and an example with a real business.
- 101 video structures
- 10 prompts to work them with AI
- 2 bonuses backed by verifiable science
- 15 day guarantee
$382 $980 MXN · Instant PDF download
All downloadable resources are written in Spanish. The guides, templates and AI prompts are in Spanish; use a translator if you need to.
Seven ways to work together, depending on what your business already has in place.
I don't sell a one-size-fits-all package. Each service tackles a different piece of marketing—from a one-time assessment to full execution under a single retainer.
Five real projects, not a wall of logos.
Train to Coach
A website the client can keep growing without me
Digital marketing for a coach-training business—from acquisition to retention, with the same behavioral lens.
Oftalmopediatría Yucatán
A website the doctor can edit on his own
Full rebuild of Dr. Fernando Villarreal's website on WordPress/Oxygen Builder, with reviews integrated through a custom Google Places API connection.
Da Jappy Bars
The business I built myself, with the same method
B2B positioning for snack and candy bars at events—weddings and companies, with a professional proposal that stands apart from the low-price segment.
Tu Amigo el Mercadólogo
From abandoned brand to an operation with active sales
Full rebuild of my own brand—website, product line, email, CRM and AI automation—with the same method I use with clients.
Diagnosis. Map. Implementation. Always in that order.
01
Diagnosis
I review what already exists—CRM, campaigns, website, content—before proposing anything new.
02
Map
A plan prioritized by impact, not by what's easiest to sell.
03
Implementation
I execute directly—I don't hand it off to a junior team that learns on your account.
Will it sell?
Find out whether your digital product will sell, and how much it will earn you, before you spend weeks creating it. You gather real evidence, run your numbers and end up with your Verdict: go, adjust or drop it.
- 7 days, one hour a day
- 48 pages of the system
- 1 Verdict that fills itself in on your Excel
- 15 day guarantee
$444 MXN · Instant PDF and Excel download
Not everything has to be a retainer. Do it yourself, with my judgment.
Ads by industry, playbooks, a book and AI systems: what I use with clients, for you to apply at your own pace. Instant download and a 15-day guarantee.
Ready-made ads
Ads already written for your industry. You change the colors, name and photo.
$197 MXN
View
Marketing Playbooks
The complete marketing system for your industry, step by step.
$697 MXN
View
This Is an Ad
Stop starting your video ads from a blank page.
$382 MXN
View
Will It Sell? and Build your bot
Validate your digital product and build bots that don't make things up.
From $444 MXN
View
If you'd rather learn it yourself, I post marketing and Canva content every day on social media.
I'm Oscar Garza, with a master's in digital marketing, based in Monterrey.
A behavioral diagnosis isn't worth much if someone else then half-translates it when executing it. That's why I run the entire full-stack operation directly: when the diagnosis says the CRM flow needs another touchpoint, I set it up myself.
Questions I've already been asked.
How is a diagnosis different from hiring you as a full-stack partner?
The diagnosis is a one-time deliverable: it doesn't include execution or implementation, and it's not a retainer or an ongoing relationship. The full-stack partnership is the opposite—a monthly fee for ongoing, dedicated attention to all your digital marketing, not for one-off deliverables.
Do I need to already have a CRM or an active ad budget?
It depends on the service. For CRM and automation you should already have, or be choosing, a platform (Zoho, HubSpot, ActiveCampaign) with at least 50 leads a month. For Growth and performance you need an active paid media budget on Meta or Google—it's not for getting your first leads for free with no budget.
How is the success of each service measured?
With the business KPIs we define together during onboarding and review every quarter—never vanity metrics reported just to justify the invoice.
Does fractional marketing leadership work for any team?
No. It requires the company to be willing to share real business information—budget, metrics, decisions. This service doesn't work halfway, and if your team isn't ready for that, I'll tell you on the first call.
Will AI automation replace my marketing team?
It doesn't replace human judgment on brand decisions or sensitive messaging. It's also not complex proprietary software development outside the scope of marketing—the goal is for your team to stop doing work a system should be doing, always with human review on top.
Does a website redesign include creating my brand from scratch?
No. It's built on what your brand already is, not invented—and it's not a single-campaign landing page, but a complete website with a real operation behind it.