Less time staring at a blank page
Pick a structure, swap what's in brackets for your business details, and shoot.
Ebook: This Is an Ad
Stop starting your video ads from a blank page.
101 video structures, each with its base script, an example applied to a specific type of business, and the psychological mechanism that makes it work. For selling products or services.
101 video structures, each with its base script, an example applied to a specific type of business, and the psychological mechanism that makes it work. A new book, published in 2026, with an AI chapter, a 30-day plan, and 2 bonuses.
- 101 different structures, from cold prospect to ready-to-buy customer
- Base script with variables and an applied example in each one
- AI chapter and 2 bonuses on hooks and going viral
$197.00Precio de lanzamiento: $197.00
Buy nowThis resource is in Spanish. The files you download (PDF, templates, prompts) are written in Spanish.
- Secure checkout with Stripe or PayPal
- Instant digital delivery
- 15-day guarantee
In front of the camera again with no idea how to start the ad?
Posting on social media seems as simple as telling the platform “take my money and give me customers.” In practice, a video without structure doesn't hook, doesn't explain, and doesn't ask for anything. And starting every video from scratch eats up the time you should be spending on your business.
What changes once you have it.
A video for every moment
Six parts, from attract to close: you know which video to make based on how close your customer is to buying.
Ideas for months
101 formats that don't repeat and a 30-day plan to start tomorrow.
What you get when you buy
“This Is an Ad” ebook (PDF, 241 pages)
101 video structures organized into six parts: attract, connect, persuade, close, show, and convince.
Every structure, complete
Spec sheet, why it works, three production tips, a base script in blocks with timings, and the mistake to avoid.
101 applied examples
Each structure comes with its example adapted to a different business, ready to shoot as is.
“This Is an Ad + AI” chapter and 30-day plan
A 10-step workflow with prompts for ChatGPT, Claude, or Gemini, plus a one-month calendar to get started.
2 bonuses: “Ganchos, ritmo y retención” (Hooks, pacing, and retention, 46 pp.) and “Psicología de la viralización” (The psychology of going viral, 50 pp.)
What stops the thumb, what makes someone stay, and why people share, comment on, and save a video. With verifiable studies, diagrams, and examples for businesses.
Here's what it looks like inside, before you pay.
Real two-page spread of structure 002, “Mitos y verdades sobre [tema]” (Myths and truths about [topic]): spec sheet, why it works, production, base script, and applied example. Click the image to see it full size.
Structure 002: Myths and truths about [topic]
Intro (0–4 s): “There are three things I hear about [topic] every week. And all three are wrong.” Myth 1 / Truth 1 (4–16 s): “Myth: ‘[common belief 1]’. Truth: [what really happens, in one sentence]. That's why [practical consequence].” Myth 2 / Truth 2 (16–28 s): “Myth: ‘[common belief 2]’. Truth: [short explanation]. You can check it when [a sign the customer can see at home].” Myth 3 / Truth 3 (28–42 s): “And the scariest one. Myth: ‘[common belief 3]’. Truth: [explanation]. This is where we come in: [what you do about it].” Call to action (42–55 s): “Which of the three did you believe? If it's time to get yours checked, [how to book or buy, with hours or phone number].”
Real pages, exactly as you'll download them.
Two complete structures from the book. Click any page to see it full size.
It's for you if you're:
- Entrepreneurs and business owners who sell on social media
- Small businesses without a dedicated marketing team
- People who shoot their own videos and need to know what to say in each one
It's not for you if:
- People looking for an editing or filming course: the ebook is about structure and scripting
- People who need someone else to make their ads: that's what my growth and performance marketing service is for
- People expecting results without testing and adjusting: the structures are a starting point
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01
Choose
Use the table of contents or the goal finder to find the structure that fits what you want to achieve this week.
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02
Adapt
Swap what's in brackets for your business details, or paste it into your AI assistant with the book's prompts.
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03
Shoot and measure
Follow the order of the blocks, post, and check what happened in the first three seconds and at the call to action.
15
day money-back guarantee. If it doesn't work for you, write to me within 15 days of purchase and I'll refund the full amount. See the policy
Made by Oscar Garza.
Master's in digital marketing, based in Monterrey. I design and run marketing for real businesses, and I share marketing and Canva content on social media every day.
How I made this book.
01
It comes from my work
I've spent years making videos and ads for businesses in Mexico. In 2023 I published “101 Vídeos Atractivos” (101 Engaging Videos), about content that hooks people. This new book has a different goal: videos that sell, ordered by how close your customer is to buying.
02
Formats belong to everyone
“Myths and truths,” “before and after,” or “testimonial” are formats anyone who makes video uses, and nobody owns a format. What I bring is which ones I chose, the order I put them in, the script for each one, the example, and the explanation of why it works.
03
I credit where credit is due
When an idea or a fact comes from someone else, I say so by name: Kotler, Schwartz, and Holmes in the introduction, and every study with author and year. The book includes the full list of sources. The businesses in the examples are illustrative; the two real cases are the ones in the introduction.
04
How I used AI
I used artificial intelligence as an assistant to draft, organize the material, lay out the pages, and make the illustrations, just like I teach you in the AI chapter. The approach, the selection, the order, and the final review are mine.
Before you buy.
What format does it come in?
PDF, with a table of contents and clickable bookmarks, to read on a computer, tablet, or phone. You download it from your email and from My account as soon as your payment is confirmed.
Does it work if I sell services, not products?
Yes. Part III is devoted to selling services and Part V to selling products. The attract, connect, and close parts work for any business.
Do I need to know how to use artificial intelligence?
No. Every structure can be used by hand. The AI chapter is optional and comes with prompts ready to copy and paste. All the material, ebook and bonuses, is in Spanish.
What if it doesn't work for me?
You have a 15-day guarantee from the date of purchase. Write to me and I'll refund the full amount.
Full description
Your next video already has a structure.
101 video structures, an AI chapter, a 30-day plan, 2 bonuses, and a 15-day guarantee.
$197.00Precio de lanzamiento: $197.00
Buy now- Secure checkout with Stripe or PayPal
- Instant digital delivery
- 15-day guarantee