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Tu Amigo el Mercadólogo Oscar Garza · Monterrey
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How I work
Execution service

Your CRM already costs money. Make it work for you too.

Most CRMs run at 20% of their capacity: an expensive contact book. I design the whole system — workflows, scoring, alerts — so every lead gets followed up without anyone having to remember to do it.

I work in Spanish, English and Chinese.

Who it's for

B2B or B2C companies with a steady flow of leads (50+ a month) that already have or are choosing a CRM (Zoho, HubSpot, ActiveCampaign) but haven't set it up to automate follow-up.

What's included

  • Audit of your current CRM
  • Lead journey mapping
  • Marketing automation workflow design (nurturing, scoring, sales alerts)
  • Technical CRM setup on the platform
  • Documentation and training for your in-house team

What this is NOT

It's not lead generation (that's what the Growth service is for). It's not custom software development outside the CRM platform. And it's not for companies without a defined sales process — automating a process that doesn't exist just automates chaos faster.

How it works

  1. 01

    Diagnosis

    1–2 weeks.

  2. 02

    System design

    Workflows, scoring and alerts mapped to the lead's real journey.

  3. 03

    Implementation

    Hands-on technical setup directly in the platform.

  4. 04

    Documented handoff

    Your team runs the system on its own — this isn't a monthly dependency disguised as a project.

How success is measured

Lead response time, percentage of leads that get automated follow-up, and hours of manual work eliminated.

Is your CRM doing its job, or just storing contacts?