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Tu Amigo el Mercadólogo Oscar Garza · Monterrey
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How I work
Fractional leadership

A marketing director's judgment, without the payroll.

I don't sell generic consulting hours. I join your team as a fractional CMO: I review the budget, set priorities, oversee the vendors you already have, and answer for concrete quarterly results.

I work in Spanish, English and Chinese.

Who it's for

Growing companies without senior in-house marketing leadership, willing to share real business information — budget, metrics, decisions. This service doesn't work halfway.

What's included

  • Recurring strategy sessions
  • KPI and budget definition
  • Oversight of your existing vendors and freelancers
  • Regular executive reports

What this is NOT

It's not “task execution” without access to strategic decisions. It's not day-to-day, hour-by-hour operations management — that goes to the in-house team or the execution services. If your team isn't ready to share real business information, this isn't the right service — I'll tell you on the first call.

How it works

  1. 01

    Initial diagnosis

    30 days.

  2. 02

    Quarterly plan

    Priorities, budget and KPIs agreed.

  3. 03

    Working cadence

    Weekly or every two weeks, depending on the business.

How success is measured

Meeting the marketing objectives we define together at the start of each quarter.

Who is making the marketing decisions at your company today?