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Tu Amigo el Mercadólogo Oscar Garza · Monterrey
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Playbook · 123-page PDF · AI kit · Excel CRM

Playbook: Clinics and private practices

Patients who arrive already trusting you, not just asking the price.

For independent medical and dental practices: clear services, a lead capture page, WhatsApp booking, Google and reviews within the sector's ethical and regulatory framework.

Patients who arrive already trusting you, not just asking the price. 123-page PDF, 25 AI prompts, 40 templates and an Excel CRM, with an 8-week plan.

  • 25 AI prompts and 40 ready-to-copy templates
  • A scored diagnostic that tells you where to start
  • 8-week plan with a “Done when” at every step

$697.00

Buy now

This resource is in Spanish. The files you download (PDF, templates, prompts) are written in Spanish.

The problem

Do people message you to ask the price and then never book?

Patients decide whether they trust you before they call: based on what they see on Google, on your website and on how their first message gets answered. If that doesn't come across as clear, they compare on price alone or leave, and every unconfirmed appointment is an hour of consultation time lost.

The result

What changes once you have it.

Trust before first contact

A lead capture page with what patients need to know to book, with your license number visible and a privacy notice.

Booking without leaks

A checklist for your booking form and WhatsApp, reminders and a waitlist to reduce no-shows.

Ethical reviews

How to ask for Google reviews without incentives and how to answer them without revealing any patient's information.

What's included

Three files, one system

PDF playbook (123 pages)

15 chapters in order, from diagnostic to plan: product, pricing, AI protocols, WhatsApp and CRM, website, Google, reviews and social media.

Prompt and template kit (.txt)

The 25 prompts and 40 templates from the PDF in a separate file, so you can copy and paste without formatting errors.

Lean CRM in Excel (.xlsx)

Drop-down lists, rows that change color when a follow-up is overdue, an automatic dashboard, weekly metrics and the 8-week plan.

AI context sheet

Fill it out once and every prompt answers about your actual business, not in generic terms. Each prompt tells you what to check in the response.

Future editions included

If I correct or expand this playbook, the new version shows up in your account at no extra cost.

Here's what it looks like inside, before you pay.

Template T18 from the playbook and the prompt and template kit.

Actual excerpt

Template T18: WhatsApp Business profile description

[SPECIALTY] in [NEIGHBORHOOD, CITY]. [PRACTITIONER], license [NUMBER]. First visit: [LENGTH], [WHAT IT INCLUDES IN 5 WORDS]. We reply to messages [DAYS AND HOURS]. Emergencies: [PRACTITIONER'S INSTRUCTIONS]. Privacy notice: [SHORT LINK]

Inside

Real pages, exactly as you'll download them.

Four real pages: the diagnostic, a prompt, a template and the final checklist. Click any of them to see it full size.

Who it's for

It's for you if you're:

  • Independent medical or dental practices, with one or several practitioners
  • Physical therapists, nutritionists, psychologists and other health professionals with their own practice
  • Anyone who wants more qualified patients, not just more visits to their website

It's not for you if:

  • Hospitals or chains with a marketing department
  • Anyone looking for medical or clinical content: you define that as the professional
  • Anyone expecting this material to replace a regulatory review of their advertising

How to use it

  1. 01

    Diagnose

    Take the 0-to-2-point diagnostic and find out which chapter holds your most expensive leak.

  2. 02

    Apply

    Follow each step with its time estimate, its prompts and its “Done when.” You don't move on until you meet it.

  3. 03

    Measure

    Check your metrics in the CRM 20 minutes a week and adjust with the 8-week plan.

15

day money-back guarantee. If it doesn't work for you, write to me within 15 days of purchase and I'll refund the full amount. See the policy

Oscar Garza, Tu Amigo el Mercadólogo

Made by Oscar Garza.

Master's in digital marketing, based in Monterrey. I design and run marketing for real businesses, and I share marketing and Canva content on social media every day.

Method

01

02

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Questions

Before you buy.

Do I need to know marketing or tech?

No. Every step tells you how long it takes, what you need and how to know it's done right. For the AI part, the free version of ChatGPT, Claude or Gemini is enough, and the CRM works in Excel or Google Sheets.

How long will it take me?

The plan is designed for 8 weeks, working a few hours a week. The diagnostic lets you skip what you already have covered, so it may take you less.

Will you implement it for me?

No. The playbook is complete so you can apply it yourself. If at some point you'd rather have hands-on support, my services are on the website, but you don't need them to finish it.

What if it doesn't work for me?

You have a 15-day guarantee, under the site's refund policy. Email me at [email protected] and we'll sort it out.

Full description

Let patients trust you before they call.

123-page PDF, prompt and template kit, and Excel CRM. One-time payment of $697 and a 15-day guarantee.

$697.00

Buy now