An offer people understand
Niche, productized service and packages the client understands in one sentence and compares without asking you ten clarifying questions.
Playbook: Freelancers
Get your best client to find you on purpose, not by accident.
For freelancers and consultants with a proven service: niche, a one-sentence offer, pricing and proposals, a portfolio that filters, and outreach that doesn't sound like spam.
Get your best client to find you on purpose, not by accident. 108-page PDF, 26 AI prompts, 40 templates and an Excel CRM, with an 8-week plan.
- 26 AI prompts and 40 ready-to-copy templates
- A scored diagnostic that tells you where to start
- 8-week plan with a “Done when” at every step
$697.00
Buy nowThis resource is in Spanish. The files you download (PDF, templates, prompts) are written in Spanish.
- Secure checkout with Stripe or PayPal
- Instant digital delivery
- 15-day guarantee
Do clients show up when they feel like it, not when you need them?
Word of mouth works until it dries up, and platforms make you compete on price against hundreds of others. Your talent isn't the problem: it's hard to explain in one sentence what you do and for whom, and prospects go cold while you deliver other projects.
What changes once you have it.
Pricing and proposals without fear
A pricing and proposal checklist with deposit, scope and revisions in writing, so you charge what your work is worth.
Respectful outreach
A direct outreach script with research up front and three touches, without sounding desperate or like a mass message.
Three files, one system
PDF playbook (108 pages)
15 chapters in order, from diagnostic to plan: product, pricing, AI protocols, WhatsApp and CRM, website, Google, reviews and social media.
Prompt and template kit (.txt)
The 26 prompts and 40 templates from the PDF in a separate file, so you can copy and paste without formatting errors.
Lean CRM in Excel (.xlsx)
Drop-down lists, rows that change color when a follow-up is overdue, an automatic dashboard, weekly metrics and the 8-week plan.
AI context sheet
Fill it out once and every prompt answers about your actual business, not in generic terms. Each prompt tells you what to check in the response.
Future editions included
If I correct or expand this playbook, the new version shows up in your account at no extra cost.
Here's what it looks like inside, before you pay.
Template T18 from the playbook and the prompt and template kit.
Template T18: WhatsApp Business welcome message
Hi, thanks for reaching out. I'm [YOUR NAME], [YOUR OFFER IN ONE SHORT SENTENCE]. To give you a useful answer, tell me in one message: what you need, by when, and what your business does. I reply in under 1 hour during [HOURS].
Real pages, exactly as you'll download them.
Four real pages: the diagnostic, a prompt, a template and the final checklist. Click any of them to see it full size.
It's for you if you're:
- Independent designers, developers, accountants, writers, photographers or consultants
- Anyone who has been paid for their service at least three times and wants to stop depending on word of mouth
- Anyone on freelance platforms who wants direct clients at better rates
It's not for you if:
- Anyone still deciding what to do for a living
- Anyone looking for a formula to “close clients, guaranteed”
- Anyone who needs the portfolio's visual design: this covers structure and copy
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01
Diagnose
Take the 0-to-2-point diagnostic and find out which chapter holds your most expensive leak.
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02
Apply
Follow each step with its time estimate, its prompts and its “Done when.” You don't move on until you meet it.
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03
Measure
Check your metrics in the CRM 20 minutes a week and adjust with the 8-week plan.
15
day money-back guarantee. If it doesn't work for you, write to me within 15 days of purchase and I'll refund the full amount. See the policy
Made by Oscar Garza.
Master's in digital marketing, based in Monterrey. I design and run marketing for real businesses, and I share marketing and Canva content on social media every day.
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Before you buy.
Do I need to know marketing or tech?
No. Every step tells you how long it takes, what you need and how to know it's done right. For the AI part, the free version of ChatGPT, Claude or Gemini is enough, and the CRM works in Excel or Google Sheets.
How long will it take me?
The plan is designed for 8 weeks, working a few hours a week. The diagnostic lets you skip what you already have covered, so it may take you less.
Will you implement it for me?
No. The playbook is complete so you can apply it yourself. If at some point you'd rather have hands-on support, my services are on the website, but you don't need them to finish it.
What if it doesn't work for me?
You have a 15-day guarantee, under the site's refund policy. Email me at [email protected] and we'll sort it out.
Full description
Choose your clients instead of waiting for them.
108-page PDF, prompt and template kit, and Excel CRM. One-time payment of $697 and a 15-day guarantee.
$697.00
Buy now- Secure checkout with Stripe or PayPal
- Instant digital delivery
- 15-day guarantee